Vision and Values

Our vision is to be the preferred carrier! 

In Europe we connect businesses, markets and economies and provide new possibilities wherever we operate. We move cargo safely, on time, and maximize efficiency and sustainability of European sea transport. 

The European industry depends on a reliable supply chain and we are proud to have an important role. Every day we work hard to provide the best transport solutions, sharing knowledge and creating value for our customers. Together with our customers we continuously strive to improve efficiency and sustainable transport solutions.  

The variety of different cargoes and clients make us independent of one specific industry and gives us the flexibility to serve different markets.  

Combining long-term contracts with spot cargoes enable optimized sailing patterns and operations, resulting in a high fleet utilization. We believe the Wilson system make Europe seem smaller by always being close, flexible, and reliable.   

We build our quality reputation by constantly keeping a fleet of well-maintained vessels and highly competent crew, securing high standards in every business unit. 

Our Values 

We believe that by being Trustworthy – Competitive – Safe we will maximize the long-term success of our customers and that Wilson will be and remain The Preferred Carrier.  


We believe long term trust has higher value than short term profit. Open and honest communication towards colleagues, clients and suppliers will improve decision making. There should never be any doubt that within and from Wilson, we deliver what we promise. 


Competitiveness is a combination of price, quality, cost, predictability and flexibility. The right combination of these factors should be demanded from our suppliers, expected from our colleagues, and delivered to our clients.  


Safety of our crews, the environment, our property and the cargo we carry is our most important focus. We think, we act, we learn is the key to our Safety Management System.